The Metro Ski and Snowboard Show opens this Wednesday. Organisers of the show are transporting ten tons of the white stuff in refrigerated trucks from the Milton Keynes Snowzone to Olympia in London - and they want as many people as possible to start throwing it around in an attempt to get into the Guinness Book Of World Records for the biggest indoor snowball fight ever recorded.
The five-day show at Olympia, which starts on Wednesday, will be followed by yet another winter sports extravaganza in London - the Freeze Snowboard, Ski and Music Festival, more of which later.
Centre-stage at the Metro Ski and Snowboard Show will be a 50ft-high kicker where some of the world's best freeride skiers and snowboarders will be dazzling us with jaw-dropping aerial stunts as they compete in a range of Big Air competitions.
One to watch will be snowboarder Ben Kilner, who is hoping for a place in the British Olympic squad heading for Vancouver and Whistler for the 2010 Winter Games in February.
Entertainment at the show goes well beyond the kicker. The ever-popular skating rink has increased in size to 450sq ft and is free to use.
You can also research and book your ski holiday and try the kind of food you might enjoy at European, North American and Japanese mountain resorts. If a taste of apres-ski action is what you're after, there will be bars featuring live slots from DJs and comedians.
On the opening day of the show, Robert Swan, president of the Ski Club of Great Britain, will give a one-hour talk about his North and South Pole expeditions and outline his next adventure in 2012. The Ski Club stand will also be hosting daily avalanche awareness talks.
Adult ticket prices are £5 for the Wednesday, £9 (advance) or £12 (on the door) Thursday and Friday, and £13 (or £16) for the weekend. Read more:
