Ski and Snowboard Show

This winter the Ski and Snowboard Show will return to London Olympia from the 20th – 24th October having secured a three year dual media partnership with The Independent and London Evening Standard.

The media partnerships reflect the new direction in which the annual consumer ski and snowboard show is moving, as it introduces a range of activities and ticket packages aimed at attracting a broader spectrum of visitor.

Tim Holmes, Head of Snowsports said:

“We are extremely excited about teaming up with the Independent Newspaper and the London Evening Standard. The partnership is perfect for the show in that it combines the renowned travel editorial position of the Independent with the ability to target a precise London audience through the Evening Standard. The long term nature of the deal represents a huge potential for growth in the audience of the show as well as providing our sponsors and exhibitors with the support they require from national UK newspapers.”

The dual media partnership will see both publications have a presence at the show and will support the annual event through both advertising and editorial coverage.

Simon Calder, Senior Travel Editor of The Independent, said:

"The Independent Traveller has always sought to inspire, inform and entertain skiers and snowboarders, with top-class writers including Stephen Wood and Tam Leach carving new frontiers in winter sports. We are thrilled to be supporting the UK's premier ski show in 2010 and beyond, and look forward to an exciting event."

Jon O'Donnell, Advertisement Director of the Evening Standard said:

“A long term partnership with the Ski and Snowboard Show makes absolute sense for us at a time when they are focussing even more on attracting our key audience - young, upmarket Londoners. As London's quality newspaper we've consistently supported the kind of events and exhibitions that affluent Londoners love, and our greater reach and readership means that we can do this even more effectively than ever before.'

Previous partner Land Rover returns to the 2010 show after signing a two year deal with VOS Media to become the Official Vehicle Sponsor. This year they will support three areas of the exhibition including a free Land Rover ice driving experience for visitors.

The annual consumer event will also host an all-new Mountain Theatre with talks from awe inspiring explorers such as Sir Ranulph Fiennes along with Winter Olympians and world class ski and snowboarders. The new theatre takes its place alongside popular existing attractions, Destination Quebec Husky Lodge, Trespass Big Air Competition and Les 3 Vallees Resort Bar.

A new pricing structure has also been launched with 500 exclusive passes entitling visitors access to an Aosta Valley VIP Lounge, sample food and drinks from the region, front row seating for the Mountain Theatre and wintersports kit.